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IT graduate Devesh Patel, who chose to be son of the soil, literally, recently launched his own brand of capsules, lattes, powder and pickles from organic turmeric and ginger grown on 35 bigha land in Boriyavi in Anand district. He was already supplying organic produce to a large number of retail stores in major markets of Gujarat, metros like Mumbai and even ‘khadi gram udyogs,’ earning Rs 30 lakh to Rs 40 lakh per annum.
Now, his income has tripled to Rs 1.5 crore a year from exports to the West now. “Coronavirus pandemic was the natural trigger to make turmeric capsules. Results of turmeric consumed by mixing with water are seen after 45 days while with milk it is seen in a week or so, but the capsule’s effects are seen immediately.”